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~subject:"Brand management"
~subject:"Einzelhandel"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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Brand management
Einzelhandel
Beziehungsmarketing
292
Relationship marketing
292
Consumer behaviour
101
Konsumentenverhalten
101
Deutschland
80
Germany
80
Theorie
63
Theory
63
Kundenmanagement
50
Customer satisfaction
48
Kundenzufriedenheit
48
Marketingmanagement
42
Lieferantenmanagement
41
Marketing management
41
Supplier relationship management
41
Dienstleistungsqualität
29
Service quality
29
Electronic Commerce
27
Kundenbindung
27
Retail trade
26
E-commerce
25
Marketing
25
Markenführung
24
Online-Marketing
23
Internet marketing
22
Management
22
Beziehungsmanagement
21
Online retailing
20
Online-Handel
20
Social Web
19
Social web
19
Customer retention
17
Kundenorientierung
17
Customer service
16
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16
Kundenwert
16
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15
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33
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2,912
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214
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214
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104
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76
Graue Literatur
67
Non-commercial literature
67
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47
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16
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43
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Albers, Sönke
2
Rubio Benito, Natalia
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abu Bakar bin Abdul Hamid
1
Aiello, Gaetano
1
Akao, Yōji
1
Aydın, Hatice
1
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1
Beduschi, Eliane Fátima Strapazzon
1
Bertrandie, Laura
1
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1
Both, Alina
1
Breitsohl, Jan Christian
1
Brunner, Felix
1
Bunjan, Jelena
1
Bäckström, Kristina
1
Castaldo, Sandro
1
Chrysochou, Polymeros
1
David, Natalie
1
Dineva, Denitsa Petrova
1
Doreswamy, Goda
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Gázquez-Abad, Juan Carlos
1
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1
Haikal
1
Heilmann, Thomas
1
Hendrawaty, Ernie
1
Herrmann, Andreas
1
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1
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The international review of retail, distribution and consumer research
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing management : MM
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in marketing, customer relationship management, and e-serivices (AMCRMES) book series
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
International journal of economics and financial issues : IJEFI
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
Legends in marketing
1
Scientific Annals of Economics and Business
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Trade perspectives in the context of safety, security, privacy and loyalty
1
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ECONIS (ZBW)
47
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1
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
The synergistic effects of LMX and procedural justice climate on employee motivation and customer loyalty in a retail service context
Jung, Jin Ho
;
Yoo, Jaewon
;
Jung, Yeonsung
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10013190891
Saved in:
3
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
4
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
5
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
6
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
7
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
8
Handbook of research on retailing techniques for optimal consumer engagement and experiences
Musso, Fabio
(
ed.
);
Druică, Elena
(
ed.
)
-
2020
""This book examines the application of present-day
customer
relationship
management
within the retail industry. It …
Persistent link: https://www.econbiz.de/10012103094
Saved in:
9
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
10
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
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