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~subject:"Brand management"
~subject:"Erfolgsfaktor"
~type_genre:"Graue Literatur"
~type_genre:"Handbook"
~type_genre:"Sammlung"
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Brand management
Erfolgsfaktor
Product management
222
Produktmanagement
222
Theorie
73
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73
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44
Germany
44
USA
25
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25
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24
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24
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21
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ECONIS (ZBW)
27
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21
Rising tide : lessons from 165 years of brand building at Procter & Gamble
Dyer, Davis
-
2004
Persistent link: https://www.econbiz.de/10013549572
Saved in:
22
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
23
Erfolgsfaktoren in der Gastronomie : eine marktorientierte Analyse am Standort München
Ranzinger, Alexandra
-
2000
-
[Electronic ed.]
Persistent link: https://www.econbiz.de/10001515103
Saved in:
24
Ein Verfahren zur Analyse der Erfolgsrelevanz von kategorialen Produktmerkmalen
Pischel, Jochen
-
2000
Persistent link: https://www.econbiz.de/10001503071
Saved in:
25
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
26
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
27
Erfolgsfaktoren von Markentransfers
Zatloukal, Grit
-
1999
Persistent link: https://www.econbiz.de/10001468855
Saved in:
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