Ramadania, Ramadania; Suh, Jaebeom; Rosyadi, Rosyadi; … - In: Cogent business & management 10 (2023) 2, pp. 1-15
credibility toward purchase intention to domestic products. The product category was cosmetic brands including Mustika Ratu, Sari … domestic brands. Brand credibility and consumer ethnocentrism were found to have a positive effect on domestic brand purchase …