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~subject:"Brand management"
~subject:"Fairer Handel"
~subject:"Lebensmitteleinzelhandel"
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Brand management
Fairer Handel
Lebensmitteleinzelhandel
Confectionery
104
Süßwaren
103
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
17
Germany
17
International market
13
Internationaler Markt
13
Market analysis
12
Marktanalyse
12
Backwaren
10
Bakery product
10
Süßwarenindustrie
10
Confectionery industry
8
EU countries
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EU-Staaten
8
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United Kingdom
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Fair trade
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Kakaomarkt
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Kakao
5
Schweiz
5
Switzerland
5
Theorie
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Theory
5
USA
5
United States
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Bio-Lebensmittel
4
Brand image
4
Cocoa
4
Cocoa farming
4
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4
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Barrientos, Stephanie
1
Bezawada, Ram
1
Dass, Mayukh
1
Dens, Nathalie
1
Didier, Tagbata
1
Doherty, Bob
1
Fukata, Kenta
1
Golding, Kirsty Michelle
1
Grein, Theresa
1
Henseleit, Meike
1
Kumar, Ashish
1
Kumar, Piyush
1
Lucie, Sirieix
1
Motoda, Hiroshi
1
Niemann, Kerstin
1
Oloko, Shamsey
1
Pelsmacker, Patrick de
1
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1
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1
Sridhar, Karthik
1
Trivedi, Minakshi
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Washio, Takashi
1
Yada, Katsutoshi
1
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Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
1
Cultural studies and anti-consumerism : a critical encounter
1
Data mining for design and marketing
1
Fair trade : the challenges of transforming globalization
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Reihe: Kundenorientierte Unternehmensführung
1
The journal of brand management : an international journal
1
Unternehmerische Landwirtschaft zwischen Marktanforderungen und gesellschaftlichen Erwartungen : 51. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
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ECONIS (ZBW)
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Wettbewerbsstrategien für Lebensmittel im Internet : eine empirische Analyse für Schokoladewaren
Grein, Theresa
-
2014
Persistent link: https://www.econbiz.de/10010336659
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2
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
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3
Die Nachfrage nach Fair-Trade-Produkten in Deutschland : eine empirische Untersuchung unter Berücksichtigung von Präferenzen für Bio-Produkte
Henseleit, Meike
- In:
Unternehmerische Landwirtschaft zwischen …
,
(pp. 137-149)
.
2012
Persistent link: https://www.econbiz.de/10009625964
Saved in:
4
A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish
;
Trivedi, Minakshi
;
Bezawada, Ram
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 561-569
Persistent link: https://www.econbiz.de/10009655508
Saved in:
5
Consuming the campesino : fair trade marketing between recognition and romantic commodification
Zick Varul, Matthias
- In:
Cultural studies and anti-consumerism : a critical encounter
,
(pp. 136-161)
.
2011
Persistent link: https://www.econbiz.de/10009233479
Saved in:
6
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
Saved in:
7
Resource advantage theory and fair trade social enterprises
Doherty, Bob
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 357-380
Persistent link: https://www.econbiz.de/10009296540
Saved in:
8
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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9
A method to search ARX model orders and its application to sales dynamics analysis
Fukata, Kenta
;
Washio, Takashi
;
Yada, Katsutoshi
; …
- In:
Data mining for design and marketing
,
(pp. 81-94)
.
2009
Persistent link: https://www.econbiz.de/10003861737
Saved in:
10
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
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