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~subject:"Brand management"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
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Search: subject_exact:"Sportmarketing"
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Brand management
Germany
Konsumentenverhalten
Sportmarketing
9
Sports marketing
9
Consumer behaviour
6
Professional sports
6
Profisport
6
Sport event
6
Sportveranstaltung
6
Sport
5
Sports
5
Ball game
2
Ballsport
2
Football
2
Fußball
2
Sponsoring
2
Sponsorship
2
Actual purchases
1
Athletes
1
Betriebliche Wertschöpfung
1
Brand image
1
Conceptual paper
1
Coping strategy
1
Coping-Strategie
1
Coronavirus
1
Customer integration
1
Discrimination
1
Diskriminierung
1
Engagement behaviour
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Final Four
1
Freizeitverhalten
1
Hedonic price index
1
Hedonischer Preisindex
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Hungary
1
Information costs
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Innovation
1
Innovation antecedents
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Conference paper
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735
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735
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84
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84
Collection of articles of several authors
30
Sammelwerk
30
Graue Literatur
29
Non-commercial literature
29
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28
Thesis
20
Case study
18
Fallstudie
18
Arbeitspapier
16
Aufsatzsammlung
16
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9
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6
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5
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5
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5
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2
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English
6
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Csóka, László
1
Dimitropoulos, Panagiotis
1
Grohs, Reinhard
1
Harrington, David Edwin
1
Hegedüs, Réka
1
Koronios, Konstantinos
1
Maennig, Wolfgang
1
Mueller, Steffen Q.
1
Ntasis, Lazaros
1
Németh, Péter
1
Paul, Rodney J.
1
Ratten, Vanessa
1
Reisinger, Heribert
1
Treber, Jaret
1
Törőcsik, Mária
1
Weinbach, Andrew P.
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International journal of sport finance
2
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Journal of sports economics
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
6
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1
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
2
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
3
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
Saved in:
4
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
5
Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl
Harrington, David Edwin
;
Treber, Jaret
- In:
Journal of sports economics
15
(
2014
)
5
,
pp. 559-576
Persistent link: https://www.econbiz.de/10010424811
Saved in:
6
Fireworks saturation and attendance in Minor League Baseball
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
8
(
2013
)
4
,
pp. 312-326
Persistent link: https://www.econbiz.de/10010359633
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