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~subject:"Brand management"
~subject:"Germany"
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Search: subject_exact:"Sportmarketing"
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Brand management
Germany
Sportmarketing
2,051
Sports marketing
2,030
Profisport
1,007
Professional sports
1,006
Sport
886
Sports
841
Konsumentenverhalten
696
Consumer behaviour
695
Fußball
498
Football
496
Sportveranstaltung
471
Sportorganisation
464
Sport organization
461
Sport event
460
Sponsoring
441
Sponsorship
434
Markenführung
330
Markenimage
246
Brand image
244
Sportökonomik
200
Sports economics
196
Beziehungsmarketing
189
Relationship marketing
188
Sportpolitik
166
USA
166
Sport policy
165
United States
162
Deutschland
155
Werbewirkung
145
Advertising effects
143
Management
139
Social Web
126
Social web
126
Athletes
120
Sportler
120
Welt
113
World
113
Arbeitsgruppe
108
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40
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351
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282
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Collection of articles of several authors
29
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29
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23
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18
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18
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1
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English
323
German
141
Author
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Nufer, Gerd
15
Kunkel, Thilo
13
Biscaia, Rui
9
Heere, Bob
9
Bühler, André W.
8
Chanavat, Nicolas
7
Doyle, Jason P.
7
Ballouli, Khalid
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Trosien, Gerhard
6
Burmann, Christoph
5
Chadwick, Simon
5
Grohs, Reinhard
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Williams, Antonio S.
5
Woisetschläger, David
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Breuer, Christoph
4
Dinkel, Michael
4
Du, James
4
Hill, Brad
4
James, Jeffrey D.
4
Nüesch, Stephan
4
Reisinger, Heribert
4
Vrontis, Demetris
4
Wear, Henry
4
Arai, Akiko
3
Byon, Kevin K.
3
Bühler, André
3
Drengner, Jan
3
Ferrand, Alain
3
Filo, Kevin
3
Greenwell, T. Christopher
3
Hattula, Stefan
3
Horch, Heinz-Dieter
3
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Institution
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Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Fachhochschule Reutlingen / European School of Business
2
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik
1
Monopolkommission
1
Nomos Verlagsgesellschaft
1
Sportbusiness-Forum <1, 1997, Heidelberg>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
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Published in...
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International journal of sport management and marketing : IJSMM
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
International journal of sports marketing & sponsorship
27
European Sport management quarterly : ESMQ
26
Journal of sport management : the official journal of the North American Society of Sport Management
22
Sport management review
22
Journal of strategic marketing
10
Journal of business research : JBR
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
9
SpringerLink / Bücher
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
The journal of brand management : an international journal
7
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
Journal of promotion management : JPM
4
Sport, Business and Management : an international journal ; SBM
4
Asia Pacific journal of marketing and logistics
3
BestMasters
3
Die Ökonomie des Sports in den Medien
3
European journal of marketing : EJM
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Applied Marketing Science / Angewandte Marketingforschung
2
Edition Sportökonomie, Sportmanagement
2
European journal of international management : EJIM
2
Event- und Impaktforschung
2
Gabler Edition Wissenschaft
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
International journal of sport finance
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of managerial issues : JMI
2
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Source
All
ECONIS (ZBW)
461
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71
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
72
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
73
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
74
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
75
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
76
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
Saved in:
77
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
78
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
79
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
80
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
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