Sport fans' defense of the tribal brand : exploring determinants across two continents
Jeremy J. Sierra, Harry A. Taute and Byung-Kwan Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Sierra, Jeremy J. ; Taute, Harry A. ; Lee, Byung-Kwan |
| Published in: |
Sport marketing in a global environment : strategic perspectives. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-27004-1. - 2022, p. 142-160
|
| Subject: | Sportmarketing | Sports marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003270041-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013475266