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~subject:"Brand management"
~subject:"Innovation diffusion"
~subject:"World"
~type_genre:"Aufsatz im Buch"
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Brand management
Innovation diffusion
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Personal Computer
79
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Technological innovation across nations : applied studies of coevolutionary development
2
Aktuelle Probleme der Wettbewerbs- und Wirtschaftspolitik : Erhard Kantzenbach zum 65. Geburtstag
1
Breaking new ground in theory and practice
1
Cases on the diffusion and adoption of sustainable development practices
1
Design management : exploring fieldwork and applications
1
Entrepreneurship in the Asia-Pacific : case studies
1
Global movements in the Asia Pacific
1
Informationsmanagement : neue Herausforderungen in Zeiten des E-Business ; Festschrift für Prof. Dr. Dietrich Seibt anlässlich seines 65. Geburtstages
1
Knowledge and networks in a dynamic economy : Festschrift in honor of Åke E. Andersson ; with 25 tables
1
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
1
Platforms, markets and innovation
1
SMEs in East Asia in the aftermath of the Asian financial crisis : SMEs in a Global Economy Conference, 16 - 17 June 2000, Wollongong, Australia ; proceedings
1
Swarm Branding : Markenführung im Zeitalter von Web 2.0
1
The market makers : how retailers are reshaping the global economy
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ECONIS (ZBW)
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Kenny Lin and Thermaltake - branding strategy and product innovation
Chao, Lung Chieh
;
Wang, Jing
;
Qi, Jing Hua
- In:
Entrepreneurship in the Asia-Pacific : case studies
,
(pp. 93-110)
.
2020
Persistent link: https://www.econbiz.de/10012139322
Saved in:
2
Riepl und Rogers: Wer treibt wen? - die disruptive Wirkung von Tablets im Medienmarkt
Müller-Lietzkow, Jörg
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 285-315)
.
2017
Persistent link: https://www.econbiz.de/10011794777
Saved in:
3
Phenomena of adoption of wireless handheld devices : a case of healthcare setting
Hafeez-Baig, Abdul
;
Gururajan, Raj
- In:
Cases on the diffusion and adoption of sustainable …
,
(pp. 20-43)
.
2013
Persistent link: https://www.econbiz.de/10009700239
Saved in:
4
Market making in the personal computer industry
Dedrick, Jason
;
Kraemer, Kenneth L.
- In:
The market makers : how retailers are reshaping the …
,
(pp. 291-310)
.
2011
Persistent link: https://www.econbiz.de/10009006718
Saved in:
5
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
6
Emergence of the global development network in the personal computer industry
Nakahara, Yumiko
- In:
Global movements in the Asia Pacific
,
(pp. 265-283)
.
2009
Persistent link: https://www.econbiz.de/10003927106
Saved in:
7
The effect of technological platforms on the international division of labor : a case study of Intel's platform business in the PC industry
Tatsumoto, Hirofumi
;
Ogawa, Koichi
;
Fujimoto, Takahiro
- In:
Platforms, markets and innovation
,
(pp. 345-369)
.
2009
Persistent link: https://www.econbiz.de/10003925529
Saved in:
8
Strudel des Involvements : das Fallbeispiel "Apple"
Dintner, Kerstin
;
Falbe, Katrin
;
Kolbe, Sandro
;
Voß, Markus
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 87-95)
.
2009
Persistent link: https://www.econbiz.de/10003864120
Saved in:
9
An empirical analysis of the institutional systems's effects on the development of China's personal computer industry : from inertia to innovation
Lei, Shanyu
;
Kita, Masanobu
;
Watanabe, Chihiro
;
Tou, Yuji
- In:
Technological innovation across nations : applied …
,
(pp. 13-39)
.
2009
Persistent link: https://www.econbiz.de/10003847794
Saved in:
10
An empirical analysis of the coevolution of China's institutional system and rapidly growing PC sector
Watanabe, Chihiro
;
Lei, Shanyu
;
Yamada, Akihisa
;
Kita, …
- In:
Technological innovation across nations : applied …
,
(pp. 41-64)
.
2009
Persistent link: https://www.econbiz.de/10003847819
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