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~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Lieferantenmanagement"
~subject:"Unternehmenserfolg"
~type_genre:"Fallstudiensammlung"
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
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2008
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3. ed.
Persistent link: https://www.econbiz.de/10003722660
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Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
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Gaubinger, Kurt
;
Kindermann, Harald
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10014013032
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