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~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Social web"
~subject:"Transnational corporation"
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Search: isPartOf:"Journal of Business Research"
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Brand management
Internet marketing
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Consumer behaviour
2,038
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Innovation
942
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739
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Journal of business research : JBR
1,380
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
26
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24
Journal of Business Research
10
Global Journal of Business Research
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ECONIS (ZBW)
1,431
RePEc
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Causal foreign market selection and effectual entry decision-making : the mediating role of collaboration to enhance international performance
Chetty, Sylvie K.
;
Martín Martín, Oscar
;
Bai, Wensong
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014543415
Saved in:
4
Developing resilience of MNEs : from global value chain (GVC) capability and performance perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547379
Saved in:
5
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
6
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
7
Internationalisation patterns of African sharing economy companies : the role of gateway markets
Ochieng, Irene Achieng
;
Thornton, Heidi Coral
;
Owusu, …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534722
Saved in:
8
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
9
Transform to adapt or resilient by design? : how organizations can foster resilience through business model transformation
Grego, Marica
;
Magnani, Giovanna
;
Denicolai, Stefano
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536001
Saved in:
10
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
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