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~subject:"Brand management"
~subject:"Kognition"
~subject:"Marketing management"
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Search: subject_exact:"Werbepsychologie"
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Brand management
Kognition
Marketing management
Wirtschaftspsychologie
705
Economic psychology
704
Werbepsychologie
641
Psychology of advertising
639
Consumer behaviour
319
Konsumentenverhalten
319
Advertising effects
278
Werbewirkung
278
Theorie
270
Theory
270
Behavioral economics
168
Verhaltensökonomik
168
Advertising
165
Werbung
164
Psychology
106
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105
USA
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105
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88
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76
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66
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63
Cognition
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57
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44
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43
Satisfaction
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Zufriedenheit
42
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40
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English
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Esch, Franz-Rudolf
5
Langner, Tobias
3
Chang, Chingching
2
Cornwell, T. Bettina
2
Fischer, Alexander
2
Gierl, Heribert
2
Grewal, Dhruv
2
LaTour, Kathryn A.
2
LaTour, Michael S.
2
Linxweiler, Richard
2
Morris, Jon D.
2
Pedersen, Paul M.
2
Septianto, Felix
2
Spence, Charles
2
Aarts, Henk
1
Abraham, Christopher
1
Agudelo Aguirre, Alberto Antonio
1
Agudelo Aguirre, Roberto Arturo
1
Aitken, Robert
1
Altinay, Levent
1
Ambos, Björn
1
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1
Andrews, J. Craig
1
Anghel, Flavia
1
Attaran, Sharmin
1
Baba, Mubashir Majid
1
Bak, Peter Michael
1
Baker, Julie
1
Bakpayev, Marat
1
Balaji, M. S.
1
Bao, Yeqing
1
Bechter, Clemens
1
Benkenstein, Martin
1
Berger, Sebastian
1
Bijleveld, Erik
1
Binder, Christian
1
Biswas, Dipayan
1
Bontekoe, Fenna
1
Boyland, Emma
1
Brainerd, Charles
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Psychology & marketing
10
International journal of advertising : the review of marketing communications
7
Journal of business research : JBR
6
Journal of advertising research
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
The journal of brand management : an international journal
3
Advertising in new formats and media : current research and implications for marketers
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Handbook of research on effective advertising strategies in the social media age
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
NeuroPsychoEconomics
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
/ Meinald T. Thielsch ... (Hrsg.)
1
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Annual review of financial economics
1
Best practice der Markenführung
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Cahiers du GRATICE
1
Cognitive approaches to entrepreneurship research
1
Constituting managements : markets, meanings, and identities
1
Dexterity in global business : a cross-dimensional analysis
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economics & finance notes
1
Economics and psychology : a promising new cross-disciplinary field
1
Economics, management and financial markets
1
Ekonomiska Samfundets tidskrift
1
Entrepreneurship theory and practice : ET&P
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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ECONIS (ZBW)
153
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
Psychological expedient of multimedia in blended learning and metamemory satisfaction
Saini, Garima
;
Baba, Mubashir Majid
- In:
The learning organization : TLO ; an international journal
31
(
2024
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10014487154
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Behavioral finance : evolution from the classical theory and remarks
Agudelo Aguirre, Roberto Arturo
;
Agudelo Aguirre, …
- In:
Journal of economic surveys
38
(
2024
)
2
,
pp. 452-475
Persistent link: https://www.econbiz.de/10014517063
Saved in:
6
Combining economics and psychology : does CO2 framing strengthen pro-environmental behaviors?
Collet, Charles
;
Gastineau, Pascal
;
Chèze, Benoît
; …
- In:
Ecological economics : the transdisciplinary journal of …
214
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014452065
Saved in:
7
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
8
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
9
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
10
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
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