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~subject:"Brand management"
~subject:"Kundenintegration"
~subject:"Theory"
~type_genre:"Collection of articles written by one author"
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Brand management
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
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2015
Persistent link: https://www.econbiz.de/10011444678
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