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~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
~type_genre:"Fallstudie"
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Dove : Demokratisierung des Schönheitsideals als Differenzierungsinstrument
Fehling, Tina
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 352-370)
.
2010
Persistent link: https://www.econbiz.de/10003925034
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
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pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
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