Commercializing social interaction : the ethics of stealth marketing
Kelly D. Martin and N. Craig Smith
| Year of publication: |
2008
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|---|---|
| Authors: | Martin, Kelly D. ; Smith, N. Craig |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 27.2008, 1, p. 45-56
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| Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Werbepsychologie | Psychology of advertising | Soziale Beziehungen | Social relations | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717280