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~subject:"Brand management"
~subject:"USA"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Corporate reputation"
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Brand management
USA
Öffentlichkeitsarbeit
Corporate reputation
4,888
Firmenimage
4,834
Reputation
1,407
Corporate Social Responsibility
799
Corporate social responsibility
799
Public relations
700
Markenführung
644
Consumer behaviour
609
Konsumentenverhalten
609
Markenimage
488
Brand image
484
Unternehmenskultur
472
Corporate culture
468
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413
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409
Theorie
386
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386
Stakeholder
335
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324
Beziehungsmarketing
313
Relationship marketing
312
Personalmarketing
290
HR marketing
284
Social Web
248
Social web
248
Vertrauen
231
Confidence
229
corporate reputation
225
Brand architecture
216
Markenarchitektur
216
Customer satisfaction
211
Service quality
210
Unternehmenserfolg
210
Dienstleistungsqualität
209
Kundenzufriedenheit
209
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208
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181
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Melewar, T. C.
39
Balmer, John M. T.
29
Foroudi, Pantea
17
Bang, Nguyen
16
Podnar, Klement
10
Dennis, Charles
9
Carroll, Craig E.
7
Coombs, W. Timothy
7
Esch, Franz-Rudolf
7
Greyser, Stephen A.
7
Iglesias, Oriol
7
Otubanjo, Olutayo
7
Sharifah Faridah Syed Alwi
7
Swoboda, Bernhard
7
Balmer, John M.T.
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Schultz, Majken
6
Schwaiger, Manfred
6
Urde, Mats
6
Wiedmann, Klaus-Peter
6
Garcia, Helio Fred
5
Ind, Nicholas
5
Kitchen, Philip J.
5
Lies, Jan
5
Rindell, Anne
5
Tomczak, Torsten
5
Abimbola, Temi
4
Abratt, Russell
4
Aspara, Jaakko
4
Bachmann, Ruediger
4
Bravo, Rafael
4
Chen, Weifeng
4
Doorley, John
4
Ehrlich, Gabriel
4
Einwiller, Sabine
4
Fiedler, Lars
4
Foroudi, Mohammad Mahdi
4
Ingenhoff, Diana
4
Keller, Kevin Lane
4
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1
Chartered Institute of Marketing
1
Conference Board
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Edward Elgar Publishing
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Erasmus Research Institute of Management
1
European Accounting Study Group
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leuphana Universität Lüneburg
1
Münsteraner Führungsgespräch <10, 1986, Münster (Westf)>
1
National Bureau of Economic Research
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Sage Publications <Beverly Hills, Calif.; London>
1
Springer-Verlag GmbH
1
Tectum Verlag
1
University of Virginia / Library
1
Universität Mannheim
1
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1
Universität Trier
1
Verlag Franz Vahlen
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
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Corporate reputation review : an international journal
48
The journal of brand management : an international journal
46
Journal of business research : JBR
39
Corporate communications : an international journal
38
Journal of business ethics : JOBE
25
Academy of Management journal : AMJ
23
SpringerLink / Bücher
21
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of marketing : EJM
13
Journal of communication management : an international journal
13
Journal of marketing communications
13
International studies of management and organization
12
Marketing intelligence & planning
12
Journal of business strategy
10
Corporate brand and corporate reputation
9
Corporate reputation review
9
Harvard-Business-Manager : das Wissen der Besten
9
Journal of strategic marketing
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
International journal of hospitality management
7
Journal of retailing and consumer services
7
Qualitative market research : an international journal
7
The Oxford handbook of corporate reputation
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
6
Harvard business review : HBR
6
Journal of marketing management : MM
6
Reputation Management
6
Working paper / National Bureau of Economic Research, Inc.
6
Corporate social responsibility and environmental management
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
European management journal
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
International journal of retail & distribution management
5
Pakistan journal of commerce and social sciences
5
Psychology & marketing
5
The handbook of crisis communication
5
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ECONIS (ZBW)
1,552
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61
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
Saved in:
62
Social media disclosure and reputational damage
Huan, Xing
;
Parbonetti, Antonio
;
Redigolo, Giulia
; …
- In:
Review of quantitative finance and accounting
62
(
2024
)
4
,
pp. 1355-1396
Persistent link: https://www.econbiz.de/10014546222
Saved in:
63
The elites-mutual-attraction effect : how relative reputation influences employee flows between organizations
Antons, David
;
Piening, Erk P.
;
Salge, Torsten Oliver
- In:
Journal of management studies : JMS
61
(
2024
)
4
,
pp. 1498-1535
Persistent link: https://www.econbiz.de/10014544927
Saved in:
64
Reputational compliance in the communicative online environment of a hotel entity
Bovsh, Lyudmila
;
Mouloudj, Kamel
;
Bosovska, Myroslava
; …
- In:
Business continuity management and resilience : …
,
(pp. 199-219)
.
2024
Persistent link: https://www.econbiz.de/10014535873
Saved in:
65
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
66
Relationship between corporate image and corporate reputation in Polish banking sector
Szwajca, Danuta
- In:
Oeconomia Copernicana
9
(
2018
)
3
,
pp. 493-509
Persistent link: https://www.econbiz.de/10012230218
Saved in:
67
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
68
Creating brand image profile by social media analysis
Sabuncu, İbrahim
;
Edeş, Berivan
;
Sıtkıbütün, Doruk
; …
- In:
Emerging Markets Journal : EMAJ
11
(
2021
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
Saved in:
69
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
70
The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna
;
Mazurek, Grzegorz
- In:
Oeconomia Copernicana
12
(
2021
)
2
,
pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
Saved in:
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