Creating brand image profile by social media analysis
İbrahim Sabuncu, Berivan Edeş, Doruk Sıtkıbütün, İlayda Girgin, Kadir Zehir
| Year of publication: |
2021
|
|---|---|
| Authors: | Sabuncu, İbrahim ; Edeş, Berivan ; Sıtkıbütün, Doruk ; Girgin, İlayda ; Zehir, Kadir |
| Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 11.2021, 2, p. 16-24
|
| Subject: | Brand Image Profile | Net Brand Reputation | Social Media Analysis | Text Mining | Twitter | Social Web | Social web | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Online-Marketing | Internet marketing | Reputation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5195/emaj.2021.228 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012805310