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~subject:"Brand management"
~subject:"World"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"PC-Industrie"
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Aktuelle Probleme der Wettbewerbs- und Wirtschaftspolitik : Erhard Kantzenbach zum 65. Geburtstag
1
Breaking new ground in theory and practice
1
Design management : exploring fieldwork and applications
1
Entrepreneurship in the Asia-Pacific : case studies
1
Global movements in the Asia Pacific
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Informationsmanagement : neue Herausforderungen in Zeiten des E-Business ; Festschrift für Prof. Dr. Dietrich Seibt anlässlich seines 65. Geburtstages
1
SMEs in East Asia in the aftermath of the Asian financial crisis : SMEs in a Global Economy Conference, 16 - 17 June 2000, Wollongong, Australia ; proceedings
1
Swarm Branding : Markenführung im Zeitalter von Web 2.0
1
The market makers : how retailers are reshaping the global economy
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ECONIS (ZBW)
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Kenny Lin and Thermaltake - branding strategy and product innovation
Chao, Lung Chieh
;
Wang, Jing
;
Qi, Jing Hua
- In:
Entrepreneurship in the Asia-Pacific : case studies
,
(pp. 93-110)
.
2020
Persistent link: https://www.econbiz.de/10012139322
Saved in:
2
Market making in the personal computer industry
Dedrick, Jason
;
Kraemer, Kenneth L.
- In:
The market makers : how retailers are reshaping the …
,
(pp. 291-310)
.
2011
Persistent link: https://www.econbiz.de/10009006718
Saved in:
3
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
4
Emergence of the global development network in the personal computer industry
Nakahara, Yumiko
- In:
Global movements in the Asia Pacific
,
(pp. 265-283)
.
2009
Persistent link: https://www.econbiz.de/10003927106
Saved in:
5
Strudel des Involvements : das Fallbeispiel "Apple"
Dintner, Kerstin
;
Falbe, Katrin
;
Kolbe, Sandro
;
Voß, Markus
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 87-95)
.
2009
Persistent link: https://www.econbiz.de/10003864120
Saved in:
6
Customer experience-based brand strategy at the Lenovo Group : exploring the potential for Lenovo in the UK PC market
Holland, Ray
;
Yin, Yuanyuan
;
Qin, Sheng Feng
- In:
Design management : exploring fieldwork and applications
,
(pp. 168-195)
.
2007
Persistent link: https://www.econbiz.de/10003545360
Saved in:
7
Die Zukunft des Multimedia-PCs
Wirtz, Klaus Werner
- In:
Informationsmanagement : neue Herausforderungen in …
,
(pp. 441-458)
.
2003
Persistent link: https://www.econbiz.de/10001786369
Saved in:
8
Global networks and regionalization : changing roles of small and medium-sized enterprises in the global personal computer industry
Salleh, Abdul Latif Haji
- In:
SMEs in East Asia in the aftermath of the Asian …
,
(pp. 230-238)
.
2000
Persistent link: https://www.econbiz.de/10001602878
Saved in:
9
Marktphasen, Zeitwettbewerb und Strategische Allianzen
Berg, Hartmut
- In:
Aktuelle Probleme der Wettbewerbs- und …
,
(pp. 195-221)
.
1996
Persistent link: https://www.econbiz.de/10001317719
Saved in:
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