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~subject:"Brand management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Ratgeber"
~type_genre:"Rezension"
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Brand management
Emotion
125
Consumer behaviour
21
Gefühl
21
Konsumentenverhalten
21
Führungsstil
18
Leadership style
18
Cognition
13
Emotionales Verhalten
13
Kognition
13
Personality psychology
12
Persönlichkeitspsychologie
12
Theorie
12
Theory
12
Organizational behaviour
11
Verhalten in Organisationen
11
Arbeitspsychologie
10
Beziehungsmarketing
9
Leadership
9
Management
9
Organizational psychology
9
Personalführung
9
Relationship marketing
9
Decision
7
Entscheidung
7
Erfolgsfaktor
7
Führung
7
Social relations
7
Soziale Beziehungen
7
Success factor
7
Verbraucherverhalten
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Behavioral economics
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Entscheidungstheorie
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Intelligence
6
Intelligenz
6
Unternehmenskultur
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Verhaltensökonomik
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Collection of articles of several authors
Ratgeber
Rezension
Article in journal
472
Aufsatz in Zeitschrift
472
Aufsatz im Buch
52
Book section
52
Hochschulschrift
14
Thesis
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Case study
6
Fallstudie
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Graue Literatur
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4
German
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Cantista, Isabel
1
Evans, W. Douglas
1
Hammond, James
1
Herbrand, Nicolai Oliver
1
Stefanides, Julia Katharina
1
Sádaba, Teresa
1
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Business success
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Palgrave advances in luxury
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Psychology research progress
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ECONIS (ZBW)
5
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Understanding luxury fashion : from emotions to brand building
Cantista, Isabel
(
ed.
);
Sádaba, Teresa
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012110047
Saved in:
2
Individuelles Verhalten in Entscheidungssequenzen : empirische Studien zur Wirkung von Emotionen und mentaler Erschöpfung in Entscheidungssequenzen
Stefanides, Julia Katharina
-
2010
Persistent link: https://www.econbiz.de/10003949702
Saved in:
3
Psychology of branding
Evans, W. Douglas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771924
Saved in:
4
Branding your business
Hammond, James
-
2011
-
Rev. ed.
Persistent link: https://www.econbiz.de/10008904300
Saved in:
5
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Mes...
Herbrand, Nicolai Oliver
(
contributor
)
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003719490
Saved in:
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