Branding your business
James Hammond
| Year of publication: |
2011 ; Rev. ed.
|
|---|---|
| Authors: | Hammond, James |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Emotion | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 276 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7494-6296-3 ; 978-0-7494-6302-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008904300