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~subject:"Brand management"
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Search: isPartOf:"Journal of Business Research"
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Brand management
Consumer behaviour
2,038
Konsumentenverhalten
2,038
Innovation
942
Firm performance
739
Unternehmenserfolg
724
Relationship marketing
687
Beziehungsmarketing
680
Markenführung
621
Innovationsmanagement
584
Innovation management
583
Theory
520
Theorie
516
Brand image
510
Markenimage
504
USA
470
Social Web
468
Social web
468
Entrepreneurship
456
Business start-up
447
Unternehmensgründung
447
United States
431
Corporate social responsibility
416
Entrepreneurship approach
413
Corporate Social Responsibility
390
Marketing management
352
Marketingmanagement
352
SME
343
Multinationales Unternehmen
340
KMU
339
Transnational corporation
339
China
336
Strategisches Management
332
Internet marketing
328
Online-Marketing
328
Strategic management
326
Customer satisfaction
323
Führungskräfte
314
Managers
313
Kundenzufriedenheit
312
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12
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614
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11
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Ko, Eunju
12
Veloutsou, Cleopatra
11
Melewar, T. C.
10
Gupta, Suraksha
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
Merrilees, Bill
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Buil, Isabel
6
Christodoulides, George
6
Filieri, Raffaele
6
Merchant, Altaf
6
Dennis, Charles
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Bruhn, Manfred
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Jevons, Colin
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
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Journal of business research : JBR
602
Global journal of business research : GJBR
10
Journal of Business Research
10
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
Global Journal of Business Research
1
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ECONIS (ZBW)
620
RePEc
11
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
5
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
6
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
10
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
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