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~subject:"Brand management"
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Search: person:"Abimbola, Temi"
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Brand management
Markenführung
11
Brand image
6
Markenimage
6
KMU
5
SME
5
Business start-up
4
Corporate reputation
4
Firmenimage
4
Unternehmensgründung
4
Brand
3
Markenartikel
3
Reputation
3
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Führungsstil
2
Großbritannien
2
Leadership style
2
Marketing management
2
Marketingmanagement
2
United Kingdom
2
Unternehmenskultur
2
Advertising effects
1
Aktienmarkt
1
Altrustic attributions
1
Ankündigungseffekt
1
Announcement effect
1
Branding capability
1
Börsenkurs
1
Commercialization
1
Competition
1
Consumer behaviour
1
Consumer brand attitude
1
Corporate Governance
1
Corporate governance
1
Emerging economies
1
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Article
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10
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2
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English
11
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Abimbola, Temi
11
Vallaster, Christine
2
Amujo, Olusanmi
1
Kocak, Akin
1
Lei, Xinghui
1
Otubanjo, Olutayo
1
Tian, Hong
1
Ye, Tingting
1
Yuan, Haixia
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Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
Nankai business review international
2
European journal of marketing : EJM
1
Qualitative Market Research
1
Qualitative Market Research - Issue 4, Volume 10
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
The contingent effect of corporate social responsibility fit on consumer brand attitude : a research on boundary conditions of consumer attribution
Tian, Hong
;
Yuan, Haixia
;
Abimbola, Temi
- In:
Nankai business review international
4
(
2013
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10010212529
Saved in:
2
The role of branding capability for innovative companies : stock market reactions to new product announcement
Lei, Xinghui
;
Ye, Tingting
;
Abimbola, Temi
- In:
Nankai business review international
4
(
2013
)
4
,
pp. 329-348
Persistent link: https://www.econbiz.de/10010212532
Saved in:
3
Brand and corporate branding : theory and emerging context
Abimbola, Temi
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009572913
Saved in:
4
Brand strategy as a paradigm for marketing competitiveness
Abimbola, Temi
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 177-179
Persistent link: https://www.econbiz.de/10009524438
Saved in:
5
Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo
;
Abimbola, Temi
;
Amujo, Olusanmi
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 410-422
Persistent link: https://www.econbiz.de/10008772550
Saved in:
6
Brand new territory : leadership, practice and research agenda
Abimbola, Temi
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 163-164
Persistent link: https://www.econbiz.de/10009524652
Saved in:
7
Brand organisation identity and reputation : bold approaches to big challenges
Abimbola, Temi
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 219-220
Persistent link: https://www.econbiz.de/10009524660
Saved in:
8
Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003739508
Saved in:
9
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
10
Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi
;
Kocak, Akin
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
Saved in:
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