Brand, identity and reputation in SMEs and entrepreneurial organisations
guest eds.: Temi Abimbola ...
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Abimbola, Temi (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Markenimage | Brand image | Markenführung | Brand management | KMU | SME | Unternehmensgründung | Business start-up |
| Extent: | S. 339 - 416 graph. Darst. |
|---|---|
| Series: | Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 7 Beitr. Literaturvorgaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003739508