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~subject:"Brand management"
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Brand management
Consumer behaviour
22
Konsumentenverhalten
20
Brand image
9
Markenimage
9
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
6
Markenführung
6
Luxusgüter
5
National culture
4
Nationalkultur
4
United Kingdom
4
Brand
3
Consumer ethnocentrism
3
Country of origin
3
Großbritannien
3
International marketing
3
Markenartikel
3
Beziehungsmarketing
2
Brand evaluation
2
Celebrity endorsement
2
Conspicuous consumption
2
Country image
2
Culture
2
Customer satisfaction
2
Einzelhandel
2
Ethics
2
Ethik
2
Firm performance
2
Global brands
2
Interdependent preferences
2
Internationales Marketing
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Meta-Analyse
2
Meta-analysis
2
Multinationales Unternehmen
2
Nachfrageinterdependenz
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English
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Balabanis, George
6
Diamantopoulos, Adamantios
1
Hellén, Katarina
1
Karpova, Aleksandra
1
Mitchell, Vincent-Wayne
1
Qiao, Jiayu
1
Siamagka, Niloletta-Theofania
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Stathopoulou, Anastasia
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Sääksjärvi, Maria
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Journal of international marketing
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European journal of marketing
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European journal of marketing : EJM
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International marketing review
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
Saved in:
2
The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne
;
Balabanis, George
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502674
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
5
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
6
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
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