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~subject:"Brand management"
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Brand management
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liquid consumption
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Bardhi, Fleura
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Eckhardt, Giana M.
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Fournier, Susan
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Luedicke, Marius K.
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ECONIS (ZBW)
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How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra
;
Bardhi, Fleura
;
Luedicke, Marius K.
- In:
Marketing theory
20
(
2020
)
3
,
pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
Saved in:
2
Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
3
Markenführung in der "Share Economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
11
,
pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
Saved in:
4
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
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