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~subject:"Brand management"
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Brand management
Brand architecture
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Markenarchitektur
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Markenführung
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Aesthetics
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Corporate culture
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Corporate reputation
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Cultural heritage
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Firmenimage
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corporate architecture
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Kommunikation
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Bargenda, Angela
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The journal of brand management : an international journal
2
Sustainable branding : ethical, social, and environmental cases and perspectives
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ECONIS (ZBW)
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Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
2
Place heritage and CSR : synergies between cultural tourism and corporate branding
Bargenda, Angela
- In:
Sustainable branding : ethical, social, and …
,
(pp. 11-23)
.
2021
Persistent link: https://www.econbiz.de/10012546379
Saved in:
3
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
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