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~subject:"Brand management"
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Brand management
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
India
2
Indien
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Werbewirkung
2
Werbung
2
Acceptance and success factors
1
Ad-attitude
1
Altruism
1
Altruismus
1
Anticipated organizational support
1
B-to-B-Marketing
1
Beschwerdemanagement
1
Brand
1
Brand community
1
Brand community engagement
1
Brand defence
1
Brand evangelism
1
Business-to-business marketing
1
Community
1
Complaint management
1
Consumer attitudes
1
Customer disengagement
1
Dienstleistungsqualität
1
Elternzeit
1
Emerging economies
1
Erfolgsfaktor
1
External factors
1
Familie-Beruf
1
Family-friendly policies
1
Gemeinschaft
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Gender
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English
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Billore, Aditya
2
Sadh, Ashish
2
Jayasimha, K. R.
1
Motiani, Manoj
1
Nambudiri, Ranjeet
1
Sharma, Purvendu
1
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Journal of global marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
2
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Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
2
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
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