Sakas, Damianos P.; Reklitis, Dimitrios P.; … - In: European research on management and business economics 29 (2023) 2, pp. 1-18
Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...