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~subject:"Brand management"
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Brand management
Consumer behaviour
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New product development
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Gill, Tripat
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Berger, Jonah
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El Gamal, Monica
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Fitzsimons, Gráinne
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Lei, Jing
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Wijnands, Floortje
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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"You're not perfect, but you're still my favourite." : brand affective congruence as a new determinant of self-brand congruence
Wijnands, Floortje
;
Gill, Tripat
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1076-1103
Persistent link: https://www.econbiz.de/10012395425
Saved in:
2
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
3
Convergence in the high-technology consumer markets : not all brands gain equally from adding new functionalities to products
Gill, Tripat
;
Lei, Jing
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003805723
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