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~subject:"Brand management"
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Brand management
Consumer behaviour
8
Konsumentenverhalten
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Perception
4
Wahrnehmung
4
Markenführung
3
Luxury goods
2
Luxusgüter
2
Measurement
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Messung
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New product development
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Product design
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Produktentwicklung
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Produktgestaltung
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Sensory marketing
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sensory marketing
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Advertising
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Anger
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Automotive
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Automotive industry
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Beziehungsmarketing
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Brand
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Brand emotions
1
Brand experience
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Brand image
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Brand semiotics
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Brand strength
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Cognition
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Consumer emotions
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Customer perceived value
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Customer value
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Driving safety
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Emotion
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Eye-tracking
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Gesundheitsreform
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Hate
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Health care reform
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Hotel industry
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Hotellerie
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Implicit association test
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Haase, Janina
3
Wiedmann, Klaus-Peter
3
Hennigs, Nadine
2
Labenz, Franziska
2
König, Jan C. L.
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Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
2
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
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