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~subject:"Brand management"
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Brand management
Consumer behaviour
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Clothing
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USA
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Fashion
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Brand luxuriousness index
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Johnson, Kim K.
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Johnson, Kim K. P.
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Kim, Jieun
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Rhee, Jongeun
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Journal of fashion marketing and management
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The journal of product & brand management
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ECONIS (ZBW)
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1
Brand luxury index : a reconsideration and revision
Kim, Jieun
;
Johnson, Kim K.
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
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2
Predicting adolescents' apparel brand preferences
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
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