Predicting adolescents' apparel brand preferences
Year of publication: |
2012
|
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Authors: | Rhee, Jongeun ; Johnson, Kim K. P. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 4, p. 255-164
|
Subject: | Bekleidungsindustrie | Clothing industry | Jugendliche | Youth | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Prognoseverfahren | Forecasting model |
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