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~subject:"Brand management"
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Brand management
Consumer behaviour
7
Konsumentenverhalten
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Brand
4
Markenartikel
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Beziehungsmarketing
3
Brand image
3
China
3
Confidence
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Firmenimage
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Markenimage
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Relationship marketing
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Vertrauen
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Customer satisfaction
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Human Resource Management
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Markenführung
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Personalmanagement
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Advertising planning
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Arbeitsgestaltung
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Asian consumers
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Asien
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Associate network theory
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Brand user imagery
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Brand user imagery clarity
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Conspicuous consumption
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Corporate culture
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Cross-cultural marketing
1
Customer value
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Dienstleistungsqualität
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Dynamic capabilities
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Peng, Siqing
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Xie, Yi
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Batra, Rajeev
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Hampson, Daniel P.
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Journal of international marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi
;
Peng, Siqing
;
Hampson, Daniel P.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
Saved in:
2
An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi
;
Batra, Rajeev
;
Peng, Siqing
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
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