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How cool brands stay hot : branding to Generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
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2013
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2nd ed
Persistent link: https://www.econbiz.de/10009717984
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How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
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2011
Persistent link: https://www.econbiz.de/10008841274
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