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Search: person:"paramaporn Thaichon"
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Brand management
Beziehungsmarketing
11
Relationship marketing
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Consumer behaviour
9
Customer satisfaction
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Konsumentenverhalten
9
Kundenzufriedenheit
9
Dienstleistungsqualität
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Digitale Dienste
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Internet
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Web-based service
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Marketing management
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Marketingmanagement
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Internet service provider
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Telecommunications industry
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Telekommunikationssektor
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satisfaction
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Brand image
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Consumer attitudes
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Internet service provider (ISP)
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Markenführung
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Markenimage
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Microfinance
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Mikrofinanzierung
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Social Marketing
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Social marketing
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Thailand
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Value
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Verbrauchereinstellung
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customer retention
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Advertising
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Advertising agencies
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Age profile
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Attitudinal loyalty
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Attiudinal loyalty
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Australien
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Thaichon, Paramaporn
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Jebrajakrithy, Charles
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Quach, Sara
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Yoganathan, Dhanushanthini
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
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2
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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