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~subject:"Brand management"
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Search: subject:"Affection"
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Brand management
Consumer behaviour
20
Konsumentenverhalten
18
Beziehungsmarketing
10
Relationship marketing
10
affection
10
skewness affection
10
Affection
8
Emotion
8
Markenführung
8
Brand image
7
Markenimage
7
Cognition
5
Customer satisfaction
5
Dienstleistungsqualität
5
Kundenzufriedenheit
5
Service quality
5
Beschwerdemanagement
4
Complaint management
4
Confidence
4
Kognition
4
Schätzung
4
Vertrauen
4
cognition
4
compensating wage differentials
4
Brand
3
Business start-up
3
Customer affection
3
Gerechtigkeit
3
Justice
3
Love
3
Markenartikel
3
Spanien
3
Underdog affection
3
Unternehmensgründung
3
affection rent
3
brand affection
3
earnings shocks
3
love
3
marriage
3
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5
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8
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English
8
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Alonso, Luis Enrique
1
Batista, Marília Abigail Meneses
1
Burnasheva, Regina
1
Campo, Sara
1
Gómez-Suárez, Mónica
1
Japutra, Arnold
1
Jha, Nivedita
1
Lopes, Mariana Almeida de Souza
1
Melo, Maria Eduarda da Mota
1
Moura, Bruno Melo
1
Mundi, Hardeep Singh
1
Nagpal, Era
1
Pham, Tram-Anh N.
1
Roy, Sanjit
1
Same, Siiri
1
Santos, Juliana Francisca Dutra dos
1
Sathyanarayana, S.
1
Sharifi, Seyed Shahin
1
Shenoy, Veena
1
Singh, Anurag
1
Souza-Leão, André Luiz Maranhão de
1
Suh, Yong Gu
1
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business and globalisation : IJBG
1
International journal of business environment : IJBE
1
International journal of business excellence : IJBEX
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Research in economics and business : Central and Eastern Europe
1
Review of marketing science
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ECONIS (ZBW)
8
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1
Developing affective brands : paratextualization in the entertainment industry
Souza-Leão, André Luiz Maranhão de
;
Moura, Bruno Melo
; …
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 111-141
Persistent link: https://www.econbiz.de/10014364897
Saved in:
2
Employee
affection
strategies through employer branding : evidence from Indian manufacturing sector
Sathyanarayana, S.
;
Shenoy, Veena
;
Jha, Nivedita
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10014388602
Saved in:
3
Brand personification through celebrity ambassador : a study to investigate the impact on consumer attitude and loyalty
Nagpal, Era
;
Mundi, Hardeep Singh
;
Singh, Anurag
- In:
International journal of business excellence : IJBEX
30
(
2023
)
4
,
pp. 423-450
Persistent link: https://www.econbiz.de/10014389022
Saved in:
4
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
5
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand
affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
6
Exploring the link between brand love and engagement through a qualitative approach
Gómez-Suárez, Mónica
;
Alonso, Luis Enrique
;
Campo, Sara
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10011663951
Saved in:
7
Impacts of the trilogy of emotion on future purchase intentions in products of high involvement under the mediating role of brand awareness
Sharifi, Seyed Shahin
- In:
European business review : EBR ; the official journal …
26
(
2014
)
1
,
pp. 43-63
Persistent link: https://www.econbiz.de/10010250580
Saved in:
8
Experience marketing in country branding : theoretical developments and an Estonian case study
Same, Siiri
- In:
Research in economics and business : Central and …
6
(
2014
)
1
,
pp. 65-88
Persistent link: https://www.econbiz.de/10010434547
Saved in:
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