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Brand management
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Economic modelling
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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Luxury brand licensing : competition and reference group effects
Arifoğlu, Kenan
;
Tang, Christopher S.
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3227-3245
Persistent link: https://www.econbiz.de/10014430725
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2
Optimal contract under brand name collaboration
Basak, Debasmita
;
Mukherjee, Arijit
- In:
Economic modelling
37
(
2014
),
pp. 238-240
Persistent link: https://www.econbiz.de/10010417703
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