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Brand management
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Investigating the impact of
intelligent
personal
assistants
on the purchase intentions of Generation Z consumers : the moderating role of brand credibility
Guo, Wenshan
;
Luo, Qiangqiang
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303376
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