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~subject:"Brand management"
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Search: subject:"Interaction effect"
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Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
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2
Consumer preferences for agricultural product brands in an E-commerce environment
Wang, Erpeng
;
Liu, Zhenzhen
;
Gao, Zhifeng
;
Wen, Qin
; …
- In:
Agribusiness : an international journal
38
(
2022
)
2
,
pp. 312-327
Persistent link: https://www.econbiz.de/10013186806
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3
Influence of consumer personality, brand personality, and corporate personality on brand preference : an empirical investigation of
interaction
effect
Banerjee, Saikat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 198-216
Persistent link: https://www.econbiz.de/10011562884
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