Consumer preferences for agricultural product brands in an E-commerce environment
Year of publication: |
2022
|
---|---|
Authors: | Wang, Erpeng ; Liu, Zhenzhen ; Gao, Zhifeng ; Wen, Qin ; Geng, Xianhui |
Published in: |
Agribusiness : an international journal. - New York, NY [u.a.] : Wiley Interscience, ISSN 1520-6297, ZDB-ID 2001211-1. - Vol. 38.2022, 2, p. 312-327
|
Subject: | agricultural product brands | E-commerce environment | interaction effect | preferences | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Agrarproduktion | Agricultural production | Online-Handel | Online retailing |
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