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Search: subject:"Naturalness"
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Brand management
Naturalness
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naturalness
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The visual
naturalness
effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
2
Consumers' trust in food quality and willingness to pay more for national parks' brands : preliminary evidence from Italy
Temperini, Valerio
;
Limbu, Yam
;
Jayachandran, Chinnappa …
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10011800076
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