Consumers' trust in food quality and willingness to pay more for national parks' brands : preliminary evidence from Italy
Valerio Temperini, Yam Limbu, and Chinnappa Jayachandran
| Year of publication: |
2017
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|---|---|
| Authors: | Temperini, Valerio ; Limbu, Yam ; Jayachandran, Chinnappa Naidu |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 29.2017, 2, p. 120-138
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| Subject: | Food quality | national park brand | naturalness of foods | origin of food products | trust in food quality | willingness to pay premium price | Zahlungsbereitschaftsanalyse | Willingness to pay | Lebensmittel | Food | Italien | Italy | Produktqualität | Product quality | Naturschutzgebiet | Nature reserve | Konsumentenverhalten | Consumer behaviour | Lebensmittelsicherheit | Food safety | Markenimage | Brand image | Ernährungsindustrie | Food industry | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2016.1266569 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011800076