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~subject:"Brand management"
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Search: subject:"Source Credibility"
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Brand management
Consumer behaviour
81
Konsumentenverhalten
81
source credibility
79
Credibility
66
Glaubwürdigkeit
66
Social Web
54
Social web
54
Internet marketing
52
Online-Marketing
51
Source credibility
49
Viral marketing
38
Virales Marketing
37
Advertising effects
36
Werbewirkung
36
Markenführung
23
Advertising
18
Celebrity endorsement
17
Werbung
17
Celebrity-Werbung
16
Online retailing
14
Online-Handel
14
Brand image
12
Markenimage
12
Social media
10
Information behaviour
9
Informationsverhalten
9
eWOM
9
social media
9
Confidence
8
Experiment
8
Financial audit
8
Public relations
8
Vertrauen
8
Website
8
Wirtschaftsprüfung
8
information adoption
8
purchase intention
8
Öffentlichkeitsarbeit
8
Source Credibility
7
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Undetermined
20
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Article
23
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Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
1
Book section
1
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English
23
Author
All
Anuj
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baudier, Patricia
1
Bhaskaran, Suku
1
Boissieu, Élodie de
1
Brown-Devlin, Natalie
1
Burkhalter, Janée N.
1
Chandukala, Sandeep R.
1
Chen, Huan
1
De Cicco, Roberta
1
Doyle, Jason
1
Driml, Sally M.
1
Duchemin, Marie-Hélène
1
Gokhale, Nilesh
1
Gupta, Shiksha
1
Guptha, Ch. Abhinav
1
Iacobucci, Serena
1
Kao, Grace Hsiu-Ying
1
Kaushal, Deepak
1
Kim, Youn-Kyung
1
Kishore, Kaushal
1
Kunkel, Thilo
1
Lee, Susanna S.
1
Lee, Yu-Hao
1
Li, Jo Yun
1
Li, Xinyue
1
Lim, Hayoung Sally
1
Ma, Shihan
1
Mair, Judith
1
Malik, Garima
1
Menezes, Kim Anne
1
Munnukka, Juha
1
Na, Sangwon
1
Ngamsiriudom, Waros
1
Notarantonio, Elaine M.
1
Olsen, Mitchell C.
1
Pegan, Giovanna
1
Pichierri, Marco
1
Pizzi, Gabriele
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
European Sport management quarterly : ESMQ
1
Global business review
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism management perspectives : TMP
1
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Source
All
ECONIS (ZBW)
23
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10
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23
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date (oldest first)
1
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
2
Source
credibility
and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
3
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
4
The value of brand fans during a crisis : exploring the roles of response strategy, source, and brand identification
Lim, Hayoung Sally
;
Brown-Devlin, Natalie
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1148-1176
Persistent link: https://www.econbiz.de/10014365717
Saved in:
5
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
6
What makes social media branding more effective in shaping pre-visit image : information quality or
source
credibility
?
Li, Xinyue
;
Ma, Shihan
;
Wu, Maoying
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310284
Saved in:
7
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
8
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of
source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
9
Investigating the mediating effect of eWOM while exploring a higher education institutions
Kaushal, Deepak
;
Anuj
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
Saved in:
10
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
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