Social media influencers and consumer engagement : a review and future research agenda
Year of publication: |
2023
|
---|---|
Authors: | Pradhan, Bandinee ; Kishore, Kaushal ; Gokhale, Nilesh |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 6, p. 2106-2130
|
Subject: | brand attitude | consumer engagement | parasocial relationship | social media influencers | source credibility | sponsorship disclosure | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Sponsoring | Sponsorship |
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