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~subject:"Brand management"
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Search: subject:"Symbolic consumption"
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Brand management
Consumer behaviour
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symbolic consumption
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The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
European management review : EMR
1
International journal of hospitality management
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"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill
;
Sidhu, Cindy
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
Saved in:
2
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
3
Building nightclub brand personality via guest selection
Aagerup, Ulf
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241346
Saved in:
4
Symbolic
consumption
and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee
;
Liu, Xiaobing
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
Saved in:
5
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
6
Brand personification and
symbolic
consumption
among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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