//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"composite brand extension"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Brand
2
Brand extension
2
Markenartikel
2
Markenführung
2
Markentransfer
2
Brand alliance
1
Brand image
1
Composite brand extension
1
Consumer behaviour
1
Erfolgsfaktor
1
Head brand
1
Initial brand
1
Konsumentenverhalten
1
Linguistics
1
Linguistik
1
Markenimage
1
Marketing cooperation
1
Marketingkooperation
1
Meta-Analyse
1
Meta-analysis
1
Strategic alliance
1
Strategische Allianz
1
Success factor
1
brand alliance
1
brand partnership
1
co-branding
1
composite brand extension
1
ingredient branding
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bei, Lien-ti
1
Besharat, Ali
1
Langan, Ryan
1
Lou, Yung-Chien
1
Monroe, Kent B.
1
Tsai, Meng-Chun
1
Published in...
All
Journal of the Academy of Marketing Science
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
2
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->