Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Year of publication: |
2014
|
---|---|
Authors: | Besharat, Ali ; Langan, Ryan |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 2, p. 112-132
|
Subject: | co-branding | brand alliance | ingredient branding | composite brand extension | brand partnership | Markenführung | Brand management | Markenartikel | Brand | Markentransfer | Brand extension | Marketingkooperation | Marketing cooperation |
-
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun, (2014)
-
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena, (2013)
-
Radighieri, Jeffrey P., (2014)
- More ...
-
Langan, Ryan, (2017)
-
Research at the intersection of marketing and CSR
Langan, Ryan, (2016)
-
Time versus money : the role of perceived effort in consumers' evaluation of corporate giving
Langan, Ryan, (2019)
- More ...