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~subject:"Brand management"
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Brand management
Corporate personality
11
corporate personality
7
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Corporate social responsibility
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Firmenimage
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Unternehmenskultur
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Lifting the corporate veil
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Balmer, John M. T.
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Foroudi, Pantea
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Olins, Wally
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International journal of hospitality management
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The journal of brand management : an international journal
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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2
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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