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~subject:"Brand management"
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Search: subject:"electronic word-of-mouth (eWOM)"
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Brand management
Viral marketing
78
Virales Marketing
78
Consumer behaviour
61
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Online retailing
18
Online-Handel
18
Electronic word-of-mouth (eWOM)
17
Electronic word of mouth (eWOM)
16
E-commerce
14
Electronic Commerce
14
electronic word of mouth (eWOM)
14
Brand image
12
electronic word-of-mouth (eWOM)
12
Markenimage
11
Beziehungsmarketing
9
Relationship marketing
9
Data Mining
8
Data mining
8
Internet
8
Markenführung
7
Tourism
7
Tourismus
7
social media
7
Customer satisfaction
6
Electronic Word of Mouth (eWOM)
6
Gastronomie
6
Kundenzufriedenheit
6
Online reviews
6
Restaurant industry
6
Credibility
5
Electronic Word-of-Mouth (eWOM)
5
Glaubwürdigkeit
5
Hotel industry
5
Hotellerie
5
Personalisierung
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Al Halbusi, Hussam
1
Banerjee, Saikat
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Carvalho, Liliana
1
Chu, Shu-Chuan (Kelly)
1
Fetscherin, Marc
1
Gonzalez, Beatriz
1
Guerra, Eva
1
Kim, Hyejin
1
Kim, Yoojung
1
Krishnamurthy, Anup
1
Kumar, S. Ramesh
1
Lopez, Alberto
1
Madero, Sergio
1
Pinto, Luísa Helena
1
Rodrigues, Paula Cristina Lopes
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Shehnaz Tehseen
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International journal of advertising : the review of marketing communications
1
International journal of consumer studies
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International review on public and non-profit marketing
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Journal of marketing analytics : JMA
1
Journal of marketing for higher education
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ECONIS (ZBW)
7
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
3
The effect of
Electronic
Word-Of-Mouth
(
EWOM
) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam
;
Shehnaz Tehseen
- In:
SocioEconomic challenges : SEC
2
(
2018
)
3
,
pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
Saved in:
4
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
5
On the relationship between online brand community and brand preference in political market
Banerjee, Saikat
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 27-55
Persistent link: https://www.econbiz.de/10012428312
Saved in:
6
Consumer sentiments toward brands : the interaction effect between brand personality and sentiments on electronic word of mouth
Lopez, Alberto
;
Guerra, Eva
;
Gonzalez, Beatriz
;
Madero, …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10012421355
Saved in:
7
Electronic word-of-mouth and the brand image : exploring the moderating role of involvement through a consumer expectations lens
Krishnamurthy, Anup
;
Kumar, S. Ramesh
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 149-156
Persistent link: https://www.econbiz.de/10011883187
Saved in:
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