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~subject:"Brand management"
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Brand management
Partial least squares
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partial least squares (PLS)
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Haverila, Kai
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Cervera-Taulet, Amparo
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ECONIS (ZBW)
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Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
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2
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
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3
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
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4
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
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5
Influence of advertising on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo
;
Schlesinger, Ma. Walesska
; …
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
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