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~subject:"Brand management"
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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2
A netnographic analysis of prospective international students' decision-making process : implications for institutional branding of American universities in the emerging markets
Gai, Lili
;
Xu, Chunhao
;
Pelton, Lou E.
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011618647
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